Salon Iris - Digital printmaking excellence
„We must expect great innovations to transform the entire technique of the arts, thereby affecting artistic invention itself and thereby bringing about an amazing change in our very notion of art“.
Walter Benjamin 1934
Due to the fast development of digital techniques in recent years, a revolution took place in the field of print reproduction. Digital cameras, computers and digital printers have already replaced the old technologies to a great extent. It seems like philosophers Walter Benjamins prognosis from his classic book „The Work of Art in the Age of Mechanical Reproduction“ has become a reality.
With his studio „Salon Iris - Fine Art Printing“ located in Vienna, Austria, owner Stefan Fiedler pioneered digital fine art printing in Europe since 1996. He and his team of specialists have set their goal to combine know-how and craftsmanship with „state of the art“ technology.
As one of the leading digital fine art print studios Salon Iris works for artists, galleries, museums, interior designers and publishers throughout Europe. Many leading art-institutions such as the Kunsthistorische Museum Vienna, the Albertina Museum, Sammlung Essl, Schönbrunn and the Hofburg Castle, the Belvedere Gallery, the Niederösterreichische Museum and many others, rely on Salon Iris´expertise.
For a series of more than a 100 print reproductions for the renowned Albertina Museum in Vienna – known as the „Albertina Facsimiles“ - Salon Iris received the „Golden Pixel Award“, an international award for outstanding achivements in the field of innovative digital printing. The Albertina is the biggest and most important collection of graphic art worldwide.
In May 2002 Salon Iris in cooperation with EPSON and Hahnemühle Papers organized the first digital print art exhibition in Europe: “Artbits" (May 2002 at the Semper Depot - Academy of Applied Arts, Vienna). The highly reputated exhibition has since been shown at occasions in Cologne (Germany), Birmingham (England), Rimini (Italy) and Hamburg (Germany).
In February of 2004 Salon Iris owner Stefan Fiedler founded the first gallery for digital art in Austria: Artbits Gallery & Editions. In 2005 Salon Iris started to distribute and support digital fine art printing systems - printers, papers, inks, RIPs and a number of essential add-ons.
Salon Iris is a founding member of the IAFADP (International Association of Digital Fine Art Printmakers) established in 1997. The IAFADP is an organization dedicated to digital printmaking for fine art purposes.
In addition Salon Iris has been granted membership by the english Fine Art Trade Guild in 1999 as the first digital fine art print studio to meet their standards.